Bumble User and Revenue Statistics 2024 USA
Fem-forward dating app Bumble had over 58 active million users at the end of 2023 and was the most downloaded dating app in the world in June 2024. It also boasts a workforce of 2,511 employees spread across the globe.
Part of what makes this app so successful is the fact that it has a unique feature. It empowers women and non-binary users to make the first move.
With annual subscription and in-app purchase revenue reaching $269 million in Q2 of 2024, the Bumble user demographic constantly evolves. To find out more about who’s using Bumble, why they’re using it, and what they are paying for, we surveyed data from 1,896,920 people conversing about the app on various social media platforms over a year ending in September 2024. This is what we found out about Bumble users across the USA:
Index
- Casual dating is the most sought-after on Bumble
- Nearly half of Bumble users pay for the extended match feature
- The majority of Bumble users love conversation starters
- Superficiality is the biggest pain point for Bumble users
- Doctorates and Bachelor's degrees are the most common education level
- The largest age demographic of Bumble users is over 65 years
- Bumble is female-dominated (in more than one way)
- California and Oregon are hotspots for Bumble user activity
- Over 90% of Bumble users earn between $40k and $80k a year
- About the data
What type of relationship do you want from Bumble?
Casual dating is the most sought-after on Bumble
Our data showed that the highest engagement levels were from those looking for casual dates on Bumble. Here’s how the rest of the stats shaped up:
Of those surveyed, 29.5% agreed that the dating structure they were looking for on this app was distinctly casual. The rise of interest in casual dating is evident across many different dating apps, and clearly, Bumble is no exception to the rule. A 2023 study from the Pew Research Centre said that 51% of Americans are open to casual dates or committed relationships.
Interestingly, the next most sought-after dating structure was friendship (16.5%), above serious relationships (14.4%), hook-ups (14.2%), and long-term commitment (7.4%). Considering that Bumble is one of the only dating apps with a specific option for those seeking purely platonic connections, this aligns well with the app’s values.
Among other types of relationships Bumble users are looking for include adventure (7.9%), professional networking opportunities (6.4%), and companionship (3.6%).
Which features of Bumble are you paying for?
Nearly half of Bumble users pay for the extended match feature
When it comes to Bumble, the dating app feature that people are most happy to exchange their money for is the extended match feature, which helps users find a higher quantity of potential matches. Here’s a breakdown of the paid-for features Bumble users prioritize:
Research shows that as many as 45% of dating app users have paid for in-app features at some point in their lives, and of those surveyed, the most popular feature on Bumble was Extended Matches, at 47.5%.
There are other popular paid features among users, including Bumble Premium, which 12.0% of survey respondents pay for, and Beeline (which shows you who has swiped right on you but that you haven’t swiped right on yet), which 11.2% of respondents also pay for. The travel feature, which lets users know you are on the move, gets 10.9% engagement, while SuperSwipes, which tells users you are definitely interested, gets 7.5%.
Rematch (the feature that reactivates the 24-hour interest period) is used by 5.4%, while Spotlight, which puts users at the top of the page, gets 3.1%. The feature that got the least engagement was Bumble Boost, at 2.3%. This feature allows users to upload more photos and provide more information, helping them to find quality matches over quantity.
What do you love most about dating on Bumble?
The majority of Bumble users love conversation starters
Bumble provides a long list of conversation starter ideas for users to weave into first-time interactions, and this is a hit with over half their users. The graph below explains what people love most about dating on this app:
Starting a conversation online can be tricky, so it’s not surprising that 60.7% of those surveyed say they love the conversation starters the most. Prolific verification comes in second at 15%, and customizable features at 10.6%. There’s a large drop after that, with the matching algorithm only getting 3.9% engagement and safety 2.8%. Surprisingly, safety comes in so low, as 53% of men using online dating services report being a victim of a romance scam, while 47% percent of women report the same.
Despite conversation starters being number one, icebreaker questions didn't get much love, with just 2.1% engagement, followed by location-based matching (1.8%) and user-friendly interface (1.3%). Barely registering was the video calls feature at 1% and community events at 0.8%
What do you hate most about dating on Bumble?
Superficiality is the biggest pain point for Bumble users
When asked what they hated most about dating on Bumble, nearly a quarter of respondents said "superficiality.” Here’s what else people dislike about the app:
Many people find the online dating world to be a difficult place to navigate because there is a limit to how much people can reveal about themselves on a digital platform. In-person dating tends to be less fraught with surface-level connections, which explains why such a high volume of Bumble users have experienced issues with them.
Among other key pain points and frustrations with using the Bumble app include superficiality at 24.9% and superficial conversations with 20.5% engagement. Awkward conversations (11.1%), limited match potential (10.1%), overly curated profiles (8.1%), and misleading photos (6.1%) all relate in some way or another to superficiality too.
Awkward first dates are the least favorite of 9.5% of users, while inconsistent communication (5.1%), ghosting (4.3%), and short-lived interactions (0.5%) come in the bottom four.
As a Bumble user, what is your education level?
Doctorates and Bachelor's degrees are the most common education level
That’s right, Bumble users are well-educated individuals. Check out the engagement levels we found in our data when assessing over 1.8 Americans talking about the dating app:
Users with doctorates top engagement levels in our data, with 34.3% holding a doctorate. Those with a Bachelor’s degree came in second with engagement levels of 28.3%, while those with a Masters or an Associate's degree tied at 18.7%.
According to a survey from 2023, a majority of women in the dating field (54%) state that they would be less likely to date someone if they did not have a college degree or other higher education level.
A tertiary education indicates more stimulating conversation, increased social and financial security, and more luxurious dating opportunities, which could be why so many of Bumble’s users either have or prioritize a higher level of education.
Bumble user's age, gender, region, and salary statistics
The largest age demographic of Bumble users is over 65 years
A lot of people think dating apps are for the younger generations, but our survey found the opposite to be true. This is how the age groups stack up:
The majority (19.1%) of survey respondents were over the age of 65, highlighting the fact that Bumble has an extremely healthy population of older adults seeking relationships online. Other age group’s engagement levels were as follows:
45-54: 18.2%
Under 25: 18%
35-44: 15.6%
25-34: 15.1%
55-64: 14%
Interestingly enough, a recent study found users in their 40s and 50s check their dating apps more regularly than their younger counterparts and also have the highest nighttime app activity level of other age groups.
Clearly, older adults are becoming more comfortable navigating dating apps like Bumble. Younger generations are certainly still present on the mobile app dating scene, but studies like these suggest that mature users are steadily growing in both numbers and activity.
Bumble is female-dominated (in more than one way)
Our survey found that 67% of respondents were female, while only 33% were male. Anyone who has used Bumble or is familiar with its values may not find this data surprising. The app is renowned for its unique feature of encouraging women (or non-binary people—i.e., not men) to make the first move.
This feminist feature has flipped the script on how consumers perceive dating apps and created new trends within app-based romantic connections. It may also be part of why there is such a strong female presence on the app itself.
Women are drawn to using Bumble because it gives them more control and it feels safer to navigate relationships with strangers.
In fact, Bumble’s public perception of the app’s safety increased by 4% after introducing the female-first feature and its perceived capacity to prevent unwanted or non-consensual behavior by 5.2%.
California and Oregon are hotspots for Bumble user activity
Of the Bumble users that responded to our survey, 20.3% were located in California, and 20.2% were located in Oregon. The below graph reveals where else the respondents were situated across the US:
The next-most populated region, Idaho, accounted for just 8.4% of users, with other states like Massachusetts (6.1%), Illinois (5.6%), Texas (4.8%), and Kentucky (4.5%) coming in way behind. This could relate to the warmer states’ proclivity for using dating apps.
Connecticut, New York, and Pennsylvania only got in the three percent, with 3.9, 3.6, and 3.3%, respectively. In the two percenters were Delaware (2.5%) and Tennessee (2.2%, before dropping down to Florida with 1.9%. After Florida, engagement on Bumble dropped to 1.6% in Puerto Rico, followed by 1.5% in Arizona, 1.3% in Minnesota, and 1.2% in Michigan and Hawaii.
Iowa broke the 0 percent barrier at just 0.9%, followed by Kansas at 0.8%, and tying for 0.7% were Maryland and Ohio. Montana and Arkansas also tied at 0.5%, while Alaska and Utah were at 0.4% and the District of Columbia. Virginia, Nebraska and Washington all came in with the lowest engagement levels of 0.3%.
Over 90% of Bumble users earn between $40k and $80k a year
Our research suggests that a vast majority of Bumble users are higher earners. This graph shows just how big the income gap is:
A whopping 94.3% of survey respondents earn a moderate annual income of between $40k and $80k. According to the US Bureau of Labor, this aligns neatly with the average annual income of $59,384.
It’s clear that money plays a role in how people approach relationships, as many studies have found. In fact, Forbes Advisor ran a survey in 2024 that showed 86% of participants believe that couples with similar financial habits and goals are more likely to succeed, which would explain why such a high percentage of our survey’s participants belonged to the same income bracket.
In contrast, those in the 120,000 to 200,000 annual income bracket racked up just 3.4%, followed by a paltry 2.3% in the 80,000 to 120,000 income category.
With the majority of Bumble users being in a higher income bracket, it’s no wonder the app continues to generate huge sums of revenue. Looking at the data from our social media survey, it’s clear that Bumble remains a popular choice across the US and that users are happy to pay for its many features to find love (or companionship or friendship!).
About the data
The data used in this article was sourced from an independent sample of 1,896,920 people from X, Quora, Reddit, TikTok, and Threads. Responses are collected within a 95% confidence interval and 4% margin of error. Engagement estimates how many people in the USA are participating. Demographics are determined using many features, including name, location, and self-disclosed description. Privacy is preserved using k-anonymity and differential privacy. The results are based on what people describe online—questions were not posed to the people in the sample.
Written By: Anthony Rand.