Tinder Statistics USA: 2024 App Revenue, Users, & Attitudes  

Tinder launched on 12 September 2012, and in just over a decade, it’s become the world’s most popular dating app. By June 2024, it had 6.1 million monthly downloads, and the company had generated a monthly in-app purchase revenue of more than $82 million. 

To learn more about Tinder’s users and revenue and gauge attitudes toward the app, we surveyed 8,532,590 people in the USA for a full year ending September 9, 2024. Let’s just say that when it comes to Tinder’s success, users are definitely swiping right!

Index 

  • Tinder’s annual revenue grew over 3980% in nine years
  • Nearly 40% of US Tinder users are paying for a profile boost
  • Over a third of Tinder users want casual dating
  • Conversations top the list of users favorite app attributes
  • Over 25% of respondents hate the lack of genuine conversation
  • Over half of all respondents have some college education
  • Annual subscriber numbers peaked in 2022
  • Tinder most popular with those between the ages of 35 and 54
  • More than half of Tinder users in the US are female
  • California tops the Tinder users list
  • Nearly 90% of respondents earn between $40,000 to $80,000

 

Tinder’s Annual Revenue Grew Over 3980% In Nine Years

 

In nine years, Tinder’s revenue grew from $47 million to $1.9 billion. This graph shows the app’s revenue trajectory, and we’ve broken down the figures below:

 

 

According to the Business of Apps Dating App Report 2024, Tinder's revenue was $47 million in 2015, and just a year later, it had more than tripled to $169 million. But this was only the start because, by 2017, it had reached a whopping $403 million, only to nearly double by 2018 to $805 million. 

In 2019, Tinder’s annual revenue reached billionaire status, raking in $1.15 billion, followed by $1.41 billion in 2020 and $1.65 billion in 2021. Although these increases slowed down somewhat, they are still impressive. In 2022, the app made $1.794 billion, followed by  $1.9 billion the year after. This is two times more revenue than Bumble, its closest competitor. 

The Match Group, which owns Tinder, expects revenue to continue to increase by the end of 2024 and into 2025. The brand is focusing on introducing new features such as Share My Date and updating requirements to include face photos, coupled with its AI Photo Selector. They believe this will improve profile quality and user trust, particularly among female users. 

 

Which Features Of Tinder Are You Paying For?

Nearly 40% of US Tinder users are paying for a Profile Boost


With so many users in the US all looking for love online, the use of paid-for features is a popular choice. Here are the features that over 8 million users are paying for.

 

Getting noticed on Tinder is a priority, with 39.5% of respondents paying for the Profile Boost feature that puts your profile at the top in your area for 30 minutes. This feature first launched in 2015, and it’s still very popular. Super Likes, which tell people you really like them, comes in second, with engagement levels of  22.9%, followed by Top Picks with 14.6%. This feature is only available for Gold and Premium subscribers and shows the top picks for that day based on your criteria. 

Unlimited Likes get 11.6% engagement, while Boosts don’t fare as well, with just 5.4% engagement. Only 3% of users surveyed in the US pay for Tinder Gold, and just 2.4% for Tinder Plus, while a meager 0.7% opt for the Passport feature, which allows you to extend your search outside your current location and search the destination of your choice. 

 

What Type Of Relationship Do You Want From Tinder?

Over a third of Tinder users want casual dating

 

Our data shows that casual dating is what Tinder users in the US are looking for the most, and polyamorous relationships are the least sought after. We’ve explored what the graph reveals below.



 

Casual dating gets 34.5% of engagement in our survey, proving that this is the type of relationship most US respondents seek. Interestingly, despite 100% of respondents saying they use Tinder for dating, those looking for friendship had the second-highest engagement levels at 17.8%. Hookups came in third, at 15.8%, followed closely by the exact opposite type of relationship. Serious relationships garnered an engagement rate of 13.4%, followed by romantic connection (7.1%) and companionship (3.4%). 

In the bottom four places were wildly different relationship types, with 3.2% looking to network, 2.7% looking for long-term committed relationships, 1.3% seeking “adventure,” and just 0.9% keen on a polyamorous relationship. However, other studies show an increase in polyamorous relationships across the US, and even Tinder itself revealed that their research showed 41% of Gen Z are open to or seeking non-monogamous relationships, 36% want open relationships, and 26% are seeking hierarchical polyamory relationships. 

 

What Do You Love Most About Dating On Tinder?

Conversations top the list of users' favorite app attributes

 

There’s a lot to love about dating on Tinder, and we’ve unpacked what the graph below reveals about what Americans like best about using this app.

With engagement levels of 27.7%, it’s clear that conversations are the most-loved aspect of dating on Tinder, with users appreciating the ease of connecting and sparking meaningful chats with just a swipe. Matching comes in just over 10% behind at 17.2%, while casual dating racks up 16.9%. 

Profile pictures are 9.9% of people's favorite thing about Tinder, and meeting new people is just behind at 9.5%. The convenience of dating gets 6.4% engagement, while variety gets 5.3%. Although it’s now an entry in the Urban Dictionary, swiping right isn’t that much of a winner, with only 4.8% citing it as their favorite thing about dating on the platform. Bio creativity is even less so (2.3%), and the fact that the app is location-based gets absolutely no love. This ties in with our previous graph that showed that Tinder Passport only got 0.7% engagement as a paid-for feature on the app. Clearly, love knows no boundaries!

What Do You Hate Most About Dating On Tinder?

Over 25% of respondents hate the lack of genuine conversation

 

The data shows that a lack of genuine conversation is Tinder users’ least favorite part of the app, while the pressure to impress doesn't get much respondent engagement. Let’s discover what this graph shows:

While conversations are the most loved, the type of conversations definitely makes a difference. Our data shows that 25.4% of people surveyed hate the lack of genuine conversations the most when using Tinder, followed by misleading profiles (22.3%) and unwanted messages (17.6%).  

Being ghosted is most hated by 11.3% of users, while inconsistent communication only gets 3.9% engagement, so it’s not too much of a pet hate. Safety concerns are what 2.5% of respondents hate most, while superficial connections are hated by 1.8%, and 0.7% most dislike the overwhelming choices. 

Last on the list is the pressure to impress, with an engagement level of just 0.2%. This last statistic is refreshing, as a Lending Tree survey revealed that 32% of Americans feel financial pressure to keep up with family, friends, or others in their circle. 

 

As A Tinder User, What Is Your Education Level?

Over half of all respondents have some college education

 

Tinder users in the US are well educated. We’ve assessed the graph below to see what level of education our survey respondents have:

In the US, 48% of people aged 25 and older have a college degree. This correlates with our findings that over 4 million Tinder users in the US have some college education. 50.3% engagement levels were recorded in this category, followed by 39.1% with a high school education. The remaining 10.6% was split as follows:

 

  • Professional certification: 4%
  • A doctorate:3.3%
  • Trade school: 1.7%
  • Bachelor's degree: 1.6%

 

Tinder Annual Subscribers by Year 

Annual subscriber numbers peaked in 2022

 

Based on data from Business of Apps, the below graph reveals the number of annual Tinder subscribers and how the numbers have grown from 2015. Let’s take a closer look:

 

Business of Apps Dating App Report 2024 breaks down Tinder's annual subscriber numbers, and the results show that the app peaked in popularity in 2022, with 10.9 million subscribers. 2023 experienced a slight dip, with 10.4 million subscribers, but growth from 2025 has still been impressive. In 2015, there were just 0.3 million. In 2016, this increased to 1.1 million and then 2 million in 2017. 

2018 jumped to 3.7 million, but a year later, this figure almost doubled, with 7 million subscribers in 2019. 2020 racked up 8.2 million and 2021 9.6 million, cementing Tinder’s reputation as the world’s most popular dating app. 

US Tinder Demographics

Tinder most popular with those between the ages of 35 and 54

 

Our survey found that the most Tinder users were aged between 45-54. This is how the age groups stacked up:

The U.S. Bureau of Labor Statistics reports that, on average, people had 1.2 marriages by age 55. If we compare this to our data, it draws an interesting parallel as users in the age 35-44 group had the second highest engagement levels (18.1%), followed by just a point of a percent higher at 18.2% in the 45-54 group. 

Younger users had marginally higher numbers than their older counterparts, but in both cases, only a small margin separated the age groups:

 

  • Under 25s: 16.6%
  • 35-34-year-olds: 16.2%
  • 55-64-year-olds: 15.6%
  • Over 65s: 15.3%

More than half of Tinder users in the US are female

 

The data shows that over half of Tinder users in the US are female, with men more than 20% behind: 

In the US, the population is 49.5% percent male and 50.47% percent female, so it’s very evenly balanced. However, our data shows that when it comes to online dating, women are more likely to look for love online. We recorded 61.3% female engagement compared to 38.7% male, making the gender gap a hefty 22.6%.

 

California tops the Tinder users list

 

With nearly 20% of Tinder users in California, this graph illustrates where in the US our +8 million respondents reside:

World Population statistics show that 7.8 million users are from the United States, and our data surveyed just over that number. We discovered that California had the highest number of users (17.8%) and Utah and Mississippi had the least, at 0%. Oregon has the second-highest number of users, with 10.7%, followed by Illinois at 9.3%. Texas (5.8%), Connecticut (5.5%), Idaho and Kentucky (5.1% each) were all closely tied before dropping down to 3.9% in Arizona and 3.5% in Tennessee. 

Delaware and New York tied at 2.5%, followed by Michigan at 2.5%. Interestingly, Michigan has the most single people in the US, with 58.5% of the population never married. Thereafter, Minnesota racked up 2.4%, and Wyoming, Ohio and Pennsylvania all had engagement levels of 1.8%. DC got 1.5%, Puerto Rico 1.4%, Iowa 1.1% and Florida 1% before the engagement levels tumbled below the 0% mark. 

Hawaii and Maryland have just 0.9% engagement, while Arkansas has 0.8%, followed by Kansas, Alaska, Nebraska and Georgia tying with 0.6%. Washington, Colorado and Montana have 0.5%, and Virginia, South Carolina, Vermont, Missouri and Alabama have 0.4%. Nevada was the only state with 0.3% engagement levels before dropping to 0.2% in New Mexico and Oklahoma. States with just 0.1% engagement were New Jersey, Maine, North Carolina, and Indiana. 

 

Nearly 90% of respondents earn between $40,000 to $80,000

Based on our research, the vast majority of respondents earn within the same income bracket. We’ve taken a closer look at the income groups of Tinder users in the US.

 

In 2024, the average salary in the United States reached $62,027, putting the majority of respondents in our survey in the average earner bracket. We recorded an 89.6% engagement rate of those earning between $40,000 and $80,000. The second highest engagement rate was with those earning between $120,000 and $200,000, while those earning between $80,000 and $120,000 only recorded 1.7% engagement.  

Based on our data, it’s obvious that Tinder is a favorite with US users, especially those who identify as female, live in California, and earn in the average income bracket. With such an enormous user base and new features and updates in the works, this app continues to grow from strength to strength despite hot competition from others in the same sector.

About the data 

 

The data used in this article was sourced from an independent sample of 8,532,590 people in the USA on X, Quora, Reddit, TikTok and Threads. The responses are collected within a 95% confidence interval and a 4% margin of error. Engagement estimates how many people in the location participate, and demographics are determined using many features, including name, location and self-disclosed description. Privacy is preserved using k-anonymity and differential privacy. The results are based on what people describe online, and the questions were not posed to the people in the sample group.